Indonesia's tobacco industry depends on a resilient domestic leaf supply, yet climate variability, changing farmer economics and evolving regulation are placing increasing pressure on production. For manufacturers, securing a consistent supply of high-quality tobacco has become a strategic business priority.
This session examines the outlook for Indonesia's tobacco leaf supply, the risks facing key growing regions and the practical strategies manufacturers are using to strengthen supply chain resilience, support growers and safeguard long-term quality and continuity.
Working in tobacco since 1996, Henri started with helping his father who
worked as a supplier for Sampoerna. He is from a tobacco family: Almost
all his family members work in tobacco. Later he worked in various
national and multinational company and in positions from leaf to
managerial. In 2021 he set up his own company, namely PT Andalan Asia
Tembakau, with a focus on importing tobacco and selling locally and also
exporting Indonesian tobacco abroad.
Margins under pressure: smarter manufacturing strategies for Indonesian tobacco producers
Rising production costs, tighter regulation and increasing operational pressures mean Indonesian cigarette manufacturers can no longer rely on price increases to protect margins. Instead, competitive advantage is being built through smarter manufacturing.
This session explores how real-time production data, predictive maintenance, connected automation and digital performance analytics are helping manufacturers improve productivity, reduce downtime, increase equipment effectiveness and maximise the return on existing assets. Through practical examples, discover the operational and technology investments delivering the greatest business impact in today's margin-pressured environment.
This presentation explores how innovation is advancing the Reduced-Risk Products (RRP) category, driving change across the tobacco value chain, and supporting broader ESG ambitions.
Maaran and Hugo from Filtrona will share how sustainable product solutions and strategic partnerships are helping customers navigate this transition while creating long-term value across the industry.
Nanda Hermawan is the Design and Development Manager at Filtrona, a global leader in filter solutions. In this role, he leads product design and development from concept through to commercialization. With a background in R&D and product development, his previous experience includes projects for Panasonic, Siemens and ResMed, where he combined research, engineering and project management to bring new products to market.
Indonesia is home to one of the world’s largest tobacco ecosystems. Its value chain spans the agricultural sector (tobacco and cloves), manufacturing, distribution, trade, labour, and micro and small enterprises, as well as contributing to state revenue. At the same time, the government bears the responsibility to improve public health outcomes through policies that regulate tobacco consumption, particularly among vulnerable groups and younger generations.
As we move toward 2035, Indonesia faces increasingly complex challenges. Shifting regulations, global trade dynamics, technological advancements, industrial transformation, and growing attention to public health concerns demand policies that are adaptive, proportionate, and evidence-based.
In this context, World Tobacco Asia (WTA) serves as a strategic dialogue platform for all stakeholders to discuss how to build a tobacco ecosystem in Indonesia that is healthier, competitive, and sustainable — while providing certainty for all actors across the tobacco value chain.
This panel discussion will consider the following key questions:
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