Leading the shift: Reduced Risk Products and value chain strategy
This presentation explores how innovation is advancing the Reduced-Risk Products (RRP) category, driving change across the tobacco value chain, and supporting broader ESG ambitions.
Maaran and Hugo from Filtrona will share how sustainable product solutions and strategic partnerships are helping customers navigate this transition while creating long-term value across the industry.
Session Speakers
Hugo Azinheira is a seasoned professional in the industry with extensive experience in innovation, product development, and strategic management.
His career spans over two decades, starting as a trainee at Pechiney in 2003 and progressing through various roles at international companies such as Philip Morris International, Japan Tobacco International (JTI), Essentra and now, Filtrona.
Currently the Global Director of Innovation & ESG at Filtrona since 2023, Hugo brings a wealth of expertise in R&D leadership, product development and innovation, portfolio strategy and management, IP activities, and new product commercialisation.
As a speaker, Hugo has demonstrated his thought leadership by participating in many industry events. Hugo's unique blend of technical knowledge, business acumen, and global experience makes him a sought-after speaker for audiences interested in innovation, sustainability, and strategic business management.
Maaran Nadarajah, Innovation Director at Filtrona, brings over 25 years of tobacco and nicotine industry expertise to his role overseeing R&D and new product innovation. With a career spanning key positions at Philip Morris International and Imperial Brands PLC, Maaran has extensive experience in product design, category innovation, development, and commercialization across several categories in the industry. His global perspective and deep industry knowledge make him a leading authority on the development of new product categories.
