The international tobacco industry's favourite events organiser

Who are Quartz Business Media?

Since its first tobacco event in 1973, Quartz Business Media (QBM) has organized industry exhibitions and conferences in Munich, Jakarta, Bali, Macau, Kunming, Hong Kong, Prague, Moscow, Vienna, Amsterdam, Geneva, Nice and The Hague, among other top locations. Today, the company is best known for its popular WT Middle East, WT Europe and WT Asia events held in the tobacco-friendly cities of Dubai, Sofia and Surabaya.

Always evolving with industry developments and consumer preferences, QBM now also offers events for the shisha and vapor segments—World Shisha was launched in Dubai earlier this year with huge success, and the award-winning World Vape Show in Dubai is now the fastest growing vape show in the world, having just hosted 10,000 visitors during its 2022 edition in June.

Why are QBM events unique?

QBM prides itself on really understanding each distinct community it serves—and listening. The business has a great team [that] knows their industries intimately and cares deeply about those industries. QBM doesn’t facilitate exhibitions for an industry; our events are drivers of the industries they serve.

Since the first tobacco event in 1973, the team behind QBM and WT has largely remained in place and has worked to help support the tobacco industry through the many twists and turns it has faced. The business is very proud of its accolade as the longest exhibition organiser in the tobacco industry, and as our portfolio of products grows, we look forward to adapting and innovating alongside the industry we serve.

What has been the most successful tobacco event?

WT Middle East 2021 was a great success. Being one of the very first tobacco trade events to take place since COVID-19, we were blown away by the willingness of people to travel to Dubai for the event. Hosting thousands of visitors from 62 countries, it was a truly global event, and we look forward to surpassing this in 20221 at WT Middle East this November with an even larger exhibition and educational content programme.

Why are the dates and locations of the tobacco events important?

The locations that are now associated with World Tobacco, although well established, were carefully considered at the time to ensure that the host governments were not hostile to the tobacco industry and that the local market had a sufficiently broad tobacco industry to attract good quality visitors.

Our current city locations of Dubai, Surabaya and Sofia remain popular and productive venues, and so for the foreseeable future, we will continue with our program, whilst looking carefully at shifts in market growth and regulatory environments. Right now we are exploring several invitations to host an event in Kenya to provide a new business platform for the industry in the region. Watch this space!

How has the rise of vaping changed tobacco exhibitions?

Vape is an exciting and fast-growing industry. Alongside our World Tobacco portfolio, we also organize the World Vape Show in London and Dubai, and are currently working to launch another edition in Paraguay. By having a foothold in both industries, the teams are better placed to understand each market, support those clients wanting to expand their product offerings, and really develop and share crucial knowledge relating to consumer trends, market growth and emerging markets to benefit both communities.


Who Attends?

Over 5,700 tobacco professionals from 60+ countries around the world.

WT Events focus in gathering the relevant assemblage in the industry by running a highly targeted campaign aimed specifically at decision makers. If you have specific guests you would like to invite or see at the event then please let us know and we will help to tailor a campaign for you and your products.

You will meet C-Suite Executives, Directors, Production & Plant Managers, R&D Professionals, Procurement Specialists, Technicians and Consultants.